Creative Theory: Social Media Strategist (2021-2022)

Formulated and implemented social media strategies to advertise business and accelerate brand awareness. Evaluated social media metrics to track success and performance of social media campaigns.

Lululemon: Creative Strategy, Lead Copywriter, Producer

Delivered unparalleled on-sight production support for all digital assets to bolster and maintain smooth production processes.

Black Men at Google, harmony: Social Strategy, Copywriter

Established a well-designed social strategy for Black Men of Google to build social media presence across all platforms, including YouTube, Instagram, LinkedIn, and Twitter.; winner of the 2022 Webby Award.

META, "Future Made”, Lead Content strategy & Copywriter

Drove 6.2M views and 600K likes by executing impeccable content strategy for META’s Future Made campaign.

TikToK, @InstagramCreators Platform Launch: Social Strategy, Influencer Management

Pioneered U.S. and global strategy to ensure the success of META’s new social channel launch. Streamlined content creation process and boosted content impact via content management of twenty creators.