Nike: Brand Narrative Manager, Global Women's (2022-2024)

Direct a best-in-class, results-oriented campaign team consisting of Art Director and Writer to create high-quality content. Foster close coordination with brand writers for campaign writing and innovative storytelling to engage target audience and build emotional connection.

Invincible 3, Spring 2023: Narrative Strategy, Script Copywriter, On Set Lead

Brainstormed and originated initial concept of Invincible 3. Created social media execution scripts to post engaging content. Delivered on production leadership – from cast interviews through story direction.

Pegasus 40, summer 2023: Narrative Framework & Strategy

Instituted foundational narrative strategy. Ideated initial concept and managed casting.

Nike Leak Protection, Summer 2023: Narrative Strategy, Lead copywriter

 Introduced and directed narrative strategy. Oversaw casting process from scratch. Liaised with writers to craft and execute digital copy.

NIKE DANCE, holiday 2023: Narrative Lead, Creative Strategy, Lead Copywriter

Narrative lead for overall seasonal strategy. Lead signature shoe Parris Dunk Low approach, collaborated with catalyst Parris Goebel, lead casting, managed digital writing.